Jonathan J. Knight
Broker
RE/MAX Clearview Inc. Brokerage
202 Montreal St, Stayner L0M 1S0
705 428 4500 - office
705 441 6839 - direct
705 428 5951 - fax
877 441 6839 - free
www.jonjknight.comlooking for real estate?
www.letmeknow.ca
Date: Wed, 18 Jan 2012 13:19:21 +0100
Subject: Consumers don’t know skills of Realtors says survey - REM #53
Having trouble viewing this newsletter? Click here to view it in your web browser. | | REM Online Inbox Update
| | January 18, 2012 | | | DIY keywords – quick and dirty! One of the most important factors of success for any website is its use of keywords. Real estate websites are no exception and understanding how to create and effectively use keywords will send you straight to the head of the class. Not sure what constitutes a keyword? | | | | Consumers don’t know skills of Realtors says survey | Of the more than 120,000 Ontarians who used a Realtor to buy or sell a home last year, many did so without fully understanding the expertise and skills Realtors provide, says a new Ontario Real Estate Association (OREA) survey. Conducted by Leger Marketing, the survey says only 10 per cent of Ontarians who have used a Realtor know that Realtors are trained in environmental issues, and even fewer (six per cent) are aware that family law is part of a Realtor’s education. | | Dare to prepare for objections | In a world where competition is continually increasing and more and more companies are announcing, “I’ll do it for cheaper” you need to prepare yourself for the most common objections we all face. Maybe it’s pricing, commission, rate or speed of sale. Whatever the objections are, you need to have readymade answers that make sense to the potential client that you can call upon quickly and explain in a few basic statements. | | B.C. allows personal real estate corporations | British Columbia is the first Canadian province to allow individual real estate licencees to form personal real estate corporations (PREC). Under the Real Estate Services Act and the Real Estate Services Regulation, Realtors can take advantage of the benefits of incorporation in a manner similar to dentists, accountants and lawyers. | | Grace period ends for Quebec brokerage rules | Not surprisingly, a law that adds new costs to brokers has not been met with universal acclaim. Broker Claude Leclair, manager of Maison du consommateur in Rosemère, north of Montreal, says real estate professionals have been forced to change their titles from agents to brokers despite the fact clients have never been able to tell the difference between the designations since he started his real estate career in 1989. In an email he sent to the OACIQ, an admittedly frustrated Leclair calls the organization “specialists in imposing expenses that are really unnecessary to justify its mission to protect the public.” | | REM (Real Estate Magazine) 2255B Queen Street East, Suite #1178 Toronto, ON M4E 1G3 | | | | |
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